Using the natural and organic ingredient from local, making the products such as rice, scarf, furniture. Niobon works for the community where she grew up, branding her neighbor’s crops and products to demonstrate organic and happy lifestyle. Her customers are people in the city who want to practice such life style. The producers are her neighbors so she doesn’t have to care for stocks. She packages the products in gift style as the orders come in. She has repeating costumers(university students and professors etc) and her orders come from LINE. Promotes her business in Instagram.