The Truly Loving Company is a social enterprise that uses a corporate profit model to build a brand to generate long term, sustainable income for charities. The “TLC” brand produces mainly household products that are as good if not better than many of the major brands you can name. These include: kitchen cleaners, floor cleaners, bathroom cleaners and fabric care. What also sets us apart is that 100% of TLC’s dividends are given to charity. While there are many socially responsible Malaysian companies that support charities by donating a certain percentage of their income or profits to charitable causes, TLC gives 100% of its dividends to charity.